Genability Partners with Greenstart


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We are pleased to announce that Genability is partnering with Greenstart to bring their expertise in design thinking to our team.  They will be an integral part of all product design and development moving forward.  Greenstart is a venture capital firm and design studio that works exclusively with companies at the intersection of cleantech and information technology.


We’ve been big fans of Greenstart for a long time.  They have invested in and supported some really great cleanweb startups, including Scoot Networks, Growing Energy Labs and Kiwi Solar.  We were excited when we learned last year that they had added a design practice to their suite of services led by a truly remarkable design leader (and former executive creative director of frog design) David Merkoski.

Design in its broadest sense is something we value - we want it to touch every aspect of our products, user experience and brand.  We were eager to engage with Greenstart, and after testing the potential of a design collaboration, it was clear it would be a huge benefit to have their help on a continuing basis. So much so that as part of our collaboration, they have become an investor as well as collaborator. Which also provides us access to their pool of expert mentors and large cleanweb network.

What will be our first project together?  Turning the solar avoided cost capabilities we’ve been working hard on into a product for those considering going solar.  Think of it as an independent valuation of your potential savings with solar.  It will be ready for launch in April, so stay tuned!

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